RT 3: Facial recognition shopping - how far is too far?
A major retailer did an experiment and got people to sign up for their social media page. As part of their permissions, it scrapped their photos to build a data profile so when an individual walked into the store, an employee would great them by name and offered suggestions based on previous purchases. The results were "interesting" and we'll explore if this isn't an inevitable reality in 5-10 years. Â
Per Caroe has been consulting and managing sales people in the behavioural marketing space for over a decade. For 2016, Per’s been asked to join the IBM Commerce Evangelist team and travel the world spreading the good word. Having been responsible for marketing budgets and deliverables as a marketing executive, Per is familiar with marketers daily lives and pains.
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