RT 15: Personalisation, where to begin?

Fact: 97% of an online stores’ visitors will leave the website without buying.
Most of them never visited the site before nor will ever get back again, which means there’s no second chance for a first impression.
Imagine being able to assign every person who walked in your store an incredibly skilled personal shopper—one who instantly knows each customer’s preferences and traits. What would that do for the customer first-time experience?
In this roundtable we discuss personalization opportunities and strategies to improve conversion. 

25-05-2016 10:00 - 10:30