RT 15: Making commerce beautiful - creating engaging customer experiences
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform, but the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. In this roundtable we discuss how commerce and content can be integrated to optimize digital experiences and provide a unique brand experience.
Over the past decade I have designed and implemented eCommerce and Business Intelligence solutions for customers across a number of vertical including financial services, retail, public sector and manufacturing. As a part of Acquia’s Solution Architecture team my role is focused on advising customers on both the business, commercial and technical value of our solutions
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ceyda cetinkaya
Country
Company
mijnbestseller
Job title
specialist
Interests
About me
Imported from Emerce e-Commerce live! (190)
Esther Hoogstad
Country
Company
Nike European Operations NL
Job title
Seamless Commerce Director Europe
Interests
About me
Imported from Emerce e-Commerce live! (190)
Anjana Saxena
Country
Company
Geen
Job title
Geen
Interests
About me
Imported from Emerce e-Commerce live! (190)
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