RT 15: How to create emotionally engaging digital experiences that convert?

The game has changed for retailers and brands online. Consumers can forge their own unique discovery path through innumerable digital sites and platforms, with limitless options for finding product information and reviews on sites that offer lower price points. In the midst of this digital disruption, organizations are looking to regain control of the brand discovery experience.
To remain competitive, brands need to deliver unified and engaging content, commerce, and social experiences at the pace of the web. In this roundtable we discuss strategies for closing the content and commerce integration gap.

25-05-2016 12:15 - 12:45