RT 21: Online choice overload, the next big thing of our modern society
There is no denying that choice improves your online shoppers experience. It enables your customers to feel in control and have the freedom of taking a decision. Beware an excessive choice overload has a paradoxical and thus negative effect on customer experience. In fact, it makes your customers question, delay or even avoid making decision such as not buying your product or service. How do you help your online shopper with their decision making process? How do you ensure there are satisfied with their purchase decision?
